MDI Press Kit Information - Identity Standards and Logo Downloads

Guidelines

The MDI Identity Standards establishes official policy and standards for the design of MDI stationery, product labels, publications, flyers, signage, web and other applications. Adhering to these standards will help ensure that all communications present a uniform image of MDI.

The logo and official name have trademark protection and use of the logo or name other than that prescribed below is prohibited. The logo must be produced in true color or grayscale and should not be changed in any way except to enlarge it or reduce it proportionally. There is a protected area surrounding the logo equivalent to the height and width of the entire logo in which no text or graphics may be incorporated.

Design or color alterations to the specifications are prohibited without the consent of MDI’s Advert ising Manager. Questions concerning the use of the MDI logo and name should be directed to tammy.wilcox@merchantsdistributors.com or phone (828) 725-4235.

Primary Logo

This logo is to be used in all printed publications. This is the preferred logo to use. This logo consists of 3 parts: The MDI logo, "America's Best Food Distributor ® " wording appears in ITC Zapf Chancery Medium Italic typeface, and " It's because of our people ." ® wording appears in Helvetica Medium typeface only. No other typefaces are to be used. No other “tag” line is to appear with the logo unless approved by MDI Advertising Manager.

Examples include: Product Labels, flyers, advertising, publications, website link, signage, promotional items and display pieces.

Available Formats: EPS| GIF | JPG | PDF | PNG

Official Color Usage

The official MDI colors are:

Blue: Pantone Process Blue, made up of:

Yellow: Pantone Process Yellow, made up of:

Red: Pantone 032, made up of:

* When printing in black and white, the logo should be produced in grayscale printing.